ASICS TAKES PRODUCT CUSTOMIZATION TO THE NEXT LEVEL AT META:Time:Trials
LONDON, April 25, 2022 /CNW/ — ASICS today announces the latest updates to its record-breaking METASPEED™ series as it takes the personalization performance of its products to the next level.
Building on the groundbreaking success of the first METASPEED™ shoes introduced in 2021, ASICS has used the data accumulated by its elite athletes in competition to refine the product design to meet the two main running styles allowing every runner to perform at his personal best and their fastest times to date. Introducing the METASPEED™ EDGE+ and METASPEED™ SKY+ shoes.
METASPEED™ + SERIES – ATHLETE INSIGHT TAKES CUSTOMIZATION TO THE NEXT LEVEL
Since its launch, METASPEED™ shoes have helped elite runners win medals at international competitions, including men’s and women’s triathlon gold medals at Tokyo2020, and have achieved more than 200 personal bests, and this is not finished.
The unique design of the METASPEED™ SKY+ model for stride runners and the METASPEED™ EDGE+ model for those with a cadence style continues to focus on a crucial insight from scientists at the ASICS Institute of Sport Science (ISS): athletes perform better when they run in shoes optimized for their running style. Therefore, ASICS has again created two models so that everyone has the opportunity to run faster.
Both models now feature increased volumes of FF BLAST™ TURBO foam and more targeted placement of the product’s carbon plates to ensure that runners can increase their stride length and increase their speed in a way that is natural to their style. race.
ISS sports scientists were able to measure that these product advancements provided elite athletes with shoes more suited to the two main running styles and, therefore, these improved performances. Early tests have already shown that the METASPEED™ SKY+ and EDGE+ increase running economy by more than 2% compared to traditional ASICS running models.1giving all runners the opportunity to achieve their best times to date.
The METASPEED™ SKY+ running shoe is designed to help runners go faster by dramatically extending their stride length. With energized FF BLAST TURBO foam and a precisely placed propelling carbon plate for extra bounce, runners wearing these shoes can conserve more energy while maintaining their pace in the later stages of the race.
The METASPEED™ SKY+ shoe is available at June 14, 2022.
The METASPEED™ EDGE+ running shoe is designed to help cadence-type runners go faster by extending their stride length while allowing them to more easily control cadence. Runners wearing these shoes can experience a snappy feel underfoot, thanks to the energized foam in the midsole and an appropriately placed propulsive carbon plate for a more efficient walking motion, allowing them to lengthen their stride and conserve their energy while controlling their running pace.
The METASPEED™ EDGE+ shoe is available at June 14, 2022.
The METASPEED™+ series has been developed and tested alongside some of the best athletes in the world. Eilish McColgan tested an early prototype at the 2022 Ras Al Khaimah Half Marathon and set a personal and British best of one hour, six minutes and 26 seconds, bettering the previous record by 21 seconds. Athletes such as Julien Wanders and Mekdes Wolduhave also made PBs carrying the prototypes and will seek further success at META:Time:Trials.
META: Time: Trials – New Times Await
The METASPEED™+ models were unveiled at ASICS’ META:Time:Trials – a landmark event in ASICS history in Málaga, Spain. Inspired by the Tour de France time trial, the World Athletics-certified META:Time:Trials challenged elite ASICS athletes to push each other to achieve their best times over a series of race distances. The event provided an optimal product proofing opportunity for new models.
President, CEO and COO, Representative Director of ASICS, Yasuhito Hirota mentioned: “At ASICS, we are guided by our founding principle: we want to help everyone achieve a healthy mind in a healthy body through sport. At the heart of this philosophy is an unwavering belief in the power of human-centric design. people to create products that deliver the perfect balance of peak performance and protection for all types of athletes.This is evidenced by the METASPEED™+ where our access to a wide range of elite data and the success of our first product in international competition have amplified our commitment to continued product development.As a result, we have taken product customization to the next level to continue our quest to help athletes break more personal bests in 2022 .
This year’s META:Time:Trials and the launch of the METASPEED™+ series reiterates our continued commitment to providing elite athletes with the platform to realize their potential, while maintaining ASICS’ position as a pioneer. innovation in the running industry.”
NOTES FOR THE EDITOR
1Results based on third-party testing of Feb. 2021 and March 2022.
Anima Sana In Corpore Sano, which means “A healthy mind in a healthy body”, is an ancient Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as other athletic footwear, apparel and accessories. For more information, visit www.asics.com.
The striped pattern on the sides of ASICS® shoes is a trademark of ASICS Corporation.
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