Disney + reaches 1 million users in South Korea less than a month after launch
The Disney + streaming platform reached 1 million weekly users in South Korea just weeks after its launch in the country.
December 1 Korea’s time reported that Disney + has become the fifth most used streaming platform in South Korea. Citing data compiled by market tracker Nielson KoreanClick, the outlet noted that the service reached 1.01 million weekly users for the week of November 15-21.
Based on the same data, Netflix ranked number one with over 4 million users, followed by Wavve and TVing, each with 1.88 and 1.65 million users, respectively. In fourth place is Coupang Play, run by Korean e-commerce company Coupang, with 1.1 million users.
According to Nielsen KoreanClick, Disney + had “gained many customers in a short time in the competitive OTT market,” its users spending an average of 57 minutes per day and 2.3 days per week on the streaming platform.
Disney + is expected to release new Korean titles on the platform. Among these is the long-awaited historical romance Snowdrops, with Jung Hae-in (DP) and BLACKPINK member Jisoo, directed by Kang Daniel recruits and more. The service also hosts Overtaken by the running man, a spin-off of the long-running variety series Running Man.
Overtaking by the running man premiered alongside the Korean launch of Disney + and features familiar faces from the original series such as Kim Jong-kook, HaHa, and Ji Suk-jin. The spin-off would provide “new entertainment with unique topics and enhanced missions that have never been shown before”, per Soompi.