Saucony thinks outside the box with videos highlighting the extended lives of athletes – iRunFar
Who is a runner? According to Saucony, everyone has a place in sport, no matter how closely running aligns with their life.
The “Call Us Runners” film series presents a new take on the sport by focusing on the energy and feeling of running, rather than what Saucony calls “identities and labels.”
The series of shorts features people who go against the typical grit of the sport. An episode highlights the rapper Trinity James; another focuses on Jay Ell Alexander, owner and CEO of black runner advocacy group Black Girls RUN! In another, Saucony athlete, Olympian and father, Jared Ward, appears. Grayson Murphyan elite runner on road, track, trail and mountain running, appears in another episode.
Each runner shares their experience of breaking the status quo by engaging with their community, family and friends through running. President of Saucony Anne Cavassa said the series celebrates a growing running community and its growing diversity.
“In recent years, the [COVID-19] the pandemic growth of running has continued to evolve with seasoned runners running more and new runners joining the community,” said Cavassa. “With this boom came a new spirit of what it really means to be a runner, recognizing the multidimensional human being that goes beyond the act of running.”
Cavassa went on to note the “deep transformative” power of running to support individual self-care.
What is a runner? The clip series expands the category
“You could say we’re part of a movement, but I think it’s more about the movement itself,” Alexander reflects in his featured episode. “Moving together, running together is rewarding. And I think seeing us out there running around, day in and day out, gives some women a chance to see themselves in ways they might not have thought of before.
It’s immediately apparent that fast-paced videos resonate with good vibes like Alexander’s. Enjoyable action cuts should make it easier to watch against the backdrop of beaches, mountains, and cities. Alexander’s holistic approach to managing and building community mirrors the movies’ unified structure – “Call Us Runners” aspires to talk about the big picture without losing sight of the simple things.
“We have to break down barriers, say come as you are and we’ll meet you there,” Alexander said. “You know, I’m a mom, I’m an entrepreneur, I’m a best friend. But being a runner also helps me be better at all of those roles. So when people say “no, I’m not a runner”, well, no, actually you are. But you are so much more too, and you don’t have to define yourself by any particular pace or size because you have so much more to contribute.
All five episodes of “Call Us Runners” are available for free on Saucony’s YouTube channel.