Variety Star brand reputation ranking announced in December

The Korean Business Research Institute released the Brand Reputation Rankings for Variety Stars this month!

Rankings were determined through an analysis of consumer engagement, media coverage, interaction and community outreach indices of 50 popular artists, using big data collected from November 4 to December 3.

The stars of SBS’s “Running Man”Swept the top three places on the list, with Yoo Jae Suk maintain its position in first place for the fourth consecutive month. The star earned a brand reputation index of 2,594,795 for December, marking an 18.28% increase in her score since last month.

Top-ranked phrases in Yoo Jae Suk’s keyword analysis included “Running Man,” “How do we play?And “Antenna”, while its top-ranked related terms included “selected”, “announce” and “participate”. The star’s positivity-negativity analysis revealed a score of 84.01% positive feedback.

Kim jong kook also held onto its second place spot with a Brand Reputation Index of 1,968,692, marking a 59.83% increase in its score since last month.

Ultimately, Ji Hyo Song came third with a brand reputation index of 1,724,228, marking an impressive 107.65% increase in its score since November.

Check out the top 30 of the month below!

  1. Yoo Jae Suk
  2. Kim jong kook
  3. Ji Hyo Song
  4. Lee Sang Min
  5. Myung Soo Park
  6. Lee Seung Gi
  7. Ahn Jung Hwan
  8. Kim Dong Hyun
  9. Kim Joon Ho
  10. Kim goura
  11. Kim jong min
  12. Shin dong yup
  13. Jun Hyun Moo
  14. Super Junior‘s Kim heechul
  15. Kang ho dong
  16. Yoo Hee Yeol
  17. Seo Jang Hoon
  18. Kim Sung Joo
  19. Heo jae
  20. Lee soo geun
  21. Haha
  22. Lee kyung kyu
  23. Lee dong gook
  24. Hong Hyun Hee
  25. Kim mi kyung
  26. Jung Joon Ha
  27. Hyun joo yup
  28. Jang do yeon
  29. Cha tae hyun
  30. Jung Hyung Don

Watch Yoo Jae Suk, Kim Jong Kook and Song Ji Hyo on “Running Man” with English subtitles here…

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… And Yoo Jae Suk on “How do you play? below!

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