Variety Star brand reputation ranking announced in December
The Korean Business Research Institute released the Brand Reputation Rankings for Variety Stars this month!
Rankings were determined through an analysis of consumer engagement, media coverage, interaction and community outreach indices of 50 popular artists, using big data collected from November 4 to December 3.
The stars of SBS’s “Running Man”Swept the top three places on the list, with Yoo Jae Suk maintain its position in first place for the fourth consecutive month. The star earned a brand reputation index of 2,594,795 for December, marking an 18.28% increase in her score since last month.
Top-ranked phrases in Yoo Jae Suk’s keyword analysis included “Running Man,” “How do we play?And “Antenna”, while its top-ranked related terms included “selected”, “announce” and “participate”. The star’s positivity-negativity analysis revealed a score of 84.01% positive feedback.
Kim jong kook also held onto its second place spot with a Brand Reputation Index of 1,968,692, marking a 59.83% increase in its score since last month.
Ultimately, Ji Hyo Song came third with a brand reputation index of 1,724,228, marking an impressive 107.65% increase in its score since November.
Check out the top 30 of the month below!
- Yoo Jae Suk
- Kim jong kook
- Ji Hyo Song
- Lee Sang Min
- Myung Soo Park
- Lee Seung Gi
- Ahn Jung Hwan
- Kim Dong Hyun
- Kim Joon Ho
- Kim goura
- Kim jong min
- Shin dong yup
- Jun Hyun Moo
- Super Junior‘s Kim heechul
- Kang ho dong
- Yoo Hee Yeol
- Seo Jang Hoon
- Kim Sung Joo
- Heo jae
- Lee soo geun
- Haha
- Lee kyung kyu
- Lee dong gook
- Hong Hyun Hee
- Kim mi kyung
- Jung Joon Ha
- Hyun joo yup
- Jang do yeon
- Cha tae hyun
- Jung Hyung Don
Watch Yoo Jae Suk, Kim Jong Kook and Song Ji Hyo on “Running Man” with English subtitles here…
… And Yoo Jae Suk on “How do you play? below!
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