YES partners with Simplebet for the integrated prediction game “Pick-N-Play Live”
Something often discussed for fantasy and gaming products is finding ways to integrate them into an actual show. We’ve seen betting-focused alternative TV shows, we’ve seen odds talk on mainline shows, we’ve seen betting data embedded in shows, and we’ve seen fantastic apps streaming games, but in fact, users engage in predictions on the same screen of the broadcast stream itself looks like a new stage. (MLB’s YouTube games did it with polls, but not with predictions.) That’s what YES’s new partnership with Simplebet for “Pick-N-Play Live,” which debuts Tuesday night for their Pistons-Nets show (7:30 p.m. ET) is promising. Here’s more about it from a release:
Simplebet, the tech company reinventing the way fans engage with live sports, and YES Network, the country’s most-watched regional sports network, launch “Pick-N-Play Live” tonight, the first-ever in real time. , in-game, single-screen and gaming experience. The groundbreaking free-to-play prediction game, the first to be integrated into a live sports broadcast, will be available on the YES app for authenticated YES Network viewers in conjunction with Brooklyn Nets TV shows from YES starting tonight when the Nets host the Pistons. (7:30 p.m. ET). The product will also be available for streaming New York Yankees games from YES App this season.
Available through the YES app on iOS and Android, “Pick-N-Play Live” will allow users to make predictions around an assortment of in-game events, such as possession outcome and player points. Fans can compete against friends and strangers for prizes such as a variety of gift cards, team merchandise, and occasional unique in-person experiences, with a live leaderboard updated throughout each match. Simplebet’s innovative product suite, powered by its proprietary machine learning and automation capabilities, is designed to encourage longer watch times and deeper fan engagement.
… “This is the first leg of a convergence between media and games, and we are thrilled to be at the forefront of technology with a partner like YES Network,” said Chris Bevilacqua, Co-Founder and CEO by Simplebet. “Micro-marketplace technology reinvents the fan experience and extends viewing times, which in turn benefits operators and media partners.”
“‘Pick-N-Play Live’ is just the latest enhancement to the YES app designed to fuel engagement as we continue to bring immersive and innovative products and experiences to our audience,” said Jon Litner. , CEO of YES Network. “Thanks to our new partnership with Simplebet, our viewers will now have the opportunity to play in real time with the thrilling on-screen action through a free, state-of-the-art prediction game, powered by cutting-edge technology. .”
Potential predictions for basketball include everything from the very specific and instantaneous (“What will be the outcome of this possession?” “Which team will score next?”) to the longer term (“How many points will a player score? it this trimester?”). Baseball broadcasts will offer a similar mix, from single pitch or batting results to longer-range predictions. Here is an example video provided by YES to see how it might work. (The switch to a side view at 30 seconds is intentional, showing how it would look on a portrait screen like a phone; it’s rotated to show the full landscape image of YouTube, but that would obviously be at the location on an appropriate phone.)
It makes a lot of sense to try this as a free predictor with no real money in play (other than prizes). This will give YES and Simplebet a chance to gauge how it’s going, how much engagement it’s producing and if there are any technical hurdles appearing. (How these streams handle latency seems to be a key issue, especially with “next tone” predictions; we’ve heard a lot of talk about plans to drastically reduce streaming latency, but it seems still be a problem with the cable in many cases.) But if these types of shows go well, someone is likely to make a betting product out of it at some point. For now, though, it’s a nice step up in the next game prediction game, especially with the integration into the stream. And, as Bevilacqua notes in the quote above, if it helps fans watch longer, that’s a win for all companies involved.